Monday, February 4, 2008

not so super ads of the super bowl

The two ads of the Super Bowl that I that used the best marketing ploy was the under armor and the Gatorade commercials. Both used logic to get their message out. In the under armor commercial their message was that if you use under armor you are using what the pros this is using credibility. The thinking is that if the pros use it, it has to be good. The other ad I picked is the Gatorade commercial for their new drink G2. In their ad they have Derrick Jeter, Peyton Manning, and Bill Parcells. The ad uses logic and credibility by saying you’re always an athlete even when you are off the field and using big names to say it. Over all this years Super Bowl ads were just okay they used hummer to convey their message but they were not as good as last year.

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